We did the Bjorn Borg Gallery the other day, but you have to have a lot of him if we’re now talking Fila Tennis. A little Vilas and a very young McEnroe mixed in with some Diadora and Donnay ads.
Is the Fila Thunderbird also the greatest collaboration ever?
Lots of these pics from 80′s Casuals
I think i’m having a flashback to 2003 these past few weeks. I’ve definitely noticed a few of the old-school mid major sneaker companies trying to make a push again, but this time, they all seem to be coming out of Europe. The few I’ve noticed again are Kangaroos, Pony, Ellesse, and I even got an all Italian email from Sergio Tacchini last week.
Ellesse’s website actually looks really good right now with some great archival product, and a really nice brand history timeline. My only issues, are that you can’t buy the “Iconic” product on the site and when you click United States to look for retailers, nothing comes up. I think they’re still building it now though, so I won’t kill them for it yet. I’m a sucker for the brand history stuff too, so just looking at the timeline and “retro” unavailable product was still enjoyable for me during my first visit to the site. The fact that I was even on the site and now mentioning it, I guess makes it worth them having it up as a work in progress.
This is the Fab 5 Collection here that they produced in collaboration with some top European sneaker shops. The package doesn’t get me excited and doesn’t really spark the memories that I personally have of Ellesse Heritage, but i’m sure that’s because my memories of Ellesse Heritage are all rooted in the apparel rather than the footwear.
We’ll see where these guys take it. I love the heritage tennis stuff, but what new classic will they come up with? I understand the need to build on brand tradition, but once you catch up, what’s the next step? How do you move forward with new product while keeping the brand DNA? We saw this brand re-launched eight years ago and fizzle out. We’ll see if they can re-spark it for the long term this time around.
Here’s a gallery of some classic Ellesse tennis pieces that we might see again ——
More Great 80′s Tennis on 80′s Tennis dot com