I don’t mean to get too nostalgic, but i’m surprised we haven’t seen more re-issues of the old school Swatches. G-shock is going nuts, Freestyle Sharks are back and Timex is getting in there with the bright rubber watches too. I saw some Swatch re-issues and the Cassette Playa’s, but none of them stack up to the OG’s.
The one pictured above was my object of desire in the Summer of either ’90 or ’91. I first saw it in either the Macy’s or Fortunoff Summer catalog. The Swatch Bora Bora. The two things I knew about Bora Bora at that time were this watch and the 1987 Sports Illustrated Swimsuit Issue with Elle MacPherson on the cover…….
Anyway, my Dad drove me around all of New Jersey for two weekends and this watch was sold out everywhere. I never got it, but made sure to pick one up off eBay a few years ago. It’s too small for me to wear, but Jen likes it. Perfect for Summer. These are classics.